Nowadays with all types of business are getting their hands on social media marketing and content marketing, B2B marketers have come up with numerous tactics and strategies to tackle their prospects via social media. In general, the strategies are not too much different from B2C and it’s surprising that many B2B business owners out there don’t know what to do with their social media channels, and wonder whether social media will help them at all in achieving their targets. The good news is, they can engage with huge numbers of prospects by socializing their brand through Facebook, Twitter, LinkedIn and the likes. First and foremost, the basic rule in any type of marketing is to have a clear understanding of your objectives. Consider who your target audience is, the scale of their business, the type of engagement you want and your own capacity, then you can move on to the next step which is content. b2b social media marketing As B2B marketers, you should not be overly self-promotional or too sales-oriented. The key is to think like a publisher instead of a marketer, said Evan Prokop. It’s all about content marketing, make sure it is relevant. The relevant and authoritative content related to the audience is vital to keep them interested. It is also important to evaluate and improve where we are sourcing that content from. Timing is something we should consider in content sharing. Web content’s life span is roughly 12 hours, after that it would be considered no longer relevant. Unless your content is evergreen and really good, people will keep sharing it. However this is not applicable to updates and latest buzz kind of content. Bottom point us, you must make sure you are among the first to promote the story in your territory. Sometimes we might not be the first to provide the information, but it’s the way we convey the message that catches attention and creates the buzz. We probably are posting and discussing the same topic with another 10 websites, so what we can do

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to stand out from the rest is to provide our own unique point of view. We don’t have to demonstrate that we are on the same page as the other 10 articles or contents if we are not. Produce original content that represent your company in a way that flaunt its personality. Adding valuable information to your content is another way to keep an ongoing conversation about it. B2B social media marketing can be intimidating and sometimes boring, but with proper planning and research with the initial goals in mind, you can be the renowned B2B social media giant that will be the reference to many other business owners. Guest post: Social Media Beez