Quality Score is a grade applied to your Google Adwords campaigns. The quality score is assessed on a scale of 1-10 where a score of 1-5 represents poor quality and a score of 7-10 represents a high and preferred quality score. Your AdWords campaigns will inevitably fail, if you don’t understand how the Google AdWords Quality Score works. You need to have at least 7 points in quality score for the AdWords campaign to succeed.
A good Quality Score for your keywords is crucial, it can decide whether you pay $0.20 per click or $2.00 per click. The higher your grade, the less you’re charged, it can potentially save you hundreds of dollars each month. Plus having a good Quality Score will allow you to maintain a higher Ad Rank for less money.
There are many factors that are used to calculate your Adwords Quality Score. Here are 4 best ways to improve your Adwords Quality Score:
Since Quality Score is really a measure of relevance, it’s a powerful predictor of your success. And it makes total sense — Google’s main goal is to keep users happy so they keep using Google, and keep clicking results. More relevant ads, campaigns, and landing pages get more clicks; that raises your Quality Scores and — since Quality Score determines both your ad ranking and what you pay per click — everybody wins.
This guide will help you understand the different types of Google Quality Score, why they’re important, the misconceptions about Quality Score, and it will provide you with a checklist of actions you can take to help raise your Quality Score.
Quality Score is largely CTR-normalized by ad position — which, to Google’s credit, is really what they’ve been saying all along. So, if you’re seeing QS numbers that don’t seem fair to you, it’s very likely that your CTR just isn’t that great compared to what Google expects. The key to raising that number is usually just to raise your average CTRs.
Google’s exact formula for calculating Quality Score is famously mysterious, like the recipe for Coke. But we do know that click-through rate is the single most important factor. That’s because CTR is the most obvious measure of relevance to users – they wouldn’t consistently be clicking your ads if your ads didn’t speak to their needs. Google wants to keep users happy so they keep clicking ads – therefore, the easiest way to improve your Quality Scores is to get your click-through rates up higher.