When doing search engine marketing, it is very important to gather as much data as possible on your own site. And one of the best ways to improve your search engine marketing performance is to track what your competitors are doing. Competitor analysis tool allows you to compare data with your competitors.

Using keyword and analysis research tool, you can find keywords which is driving traffic to your competitor website. Here 3 best competitor analysis and search engine optimization tools for you to improve improve your SEM and SEO campaigns.

iSpionage – PPC Analysis Tool »

PPC Analysis Tools
iSpionage is a keyword research and analysis tool, help you see what your competition’s up to online and allowing you to compare your data and learn from your strongest competitors.

iSpionage Features:

  • Analytics
  • PageRank Analysis
  • Competitive Analysis Report
  • Keyword Report
  • PPC/CPC Ad Tracking

SEMRush – Search Engine Marketing Research Tool »

search engine optimization tools
SEMRush is a keywords competition research SEO tool, helps you to find keyword of any webpage or any website is ranking for. SEMRush dips into its constantly updated database of some 35+million most popular, most searched for, and find every keyword any site ranks for in the top 20 positions.

SEMRush features:

  • See your competitors’ organic positions
  • Study your competitors’ Ads texts
  • Find good long-tail keywords
  • Compare various SEO metrics

KeywordSpy – Keyword Research Tool »

keyword research tools
KeywordSpy is a keyword research tool and let you spying on the marketing actions of your competitors in their advertising campaigns with different advertising systems such as Google AdWords, Bing/Microsoft Adcenter and Yahoo Search Marketing.

KeywordSpy Features:

  • Competitive Intelligence
  • ROI Indicator
  • Keyword Research
  • Advanced Searches