A/B Testing is the easiest way to increase the conversions on your website.

What is A/B Testing?

A/B Testing (A/B Split Testing) is a website optimisation technique that involves sending half your users to one version of a page, and the other half to another, and watching the web analytics to see which one is more effective in getting them to do what you want them to do, e.g. sign up for a user account.

A/B Testing is where you measure a new idea or way to sell a product against a control or default that you know works. For a web site it is a way to make more than one version of your website/landing page and to see which version is converts more visitors into sales.

• Use A/B Test better understand visitor behaviors and how they use your site
• Use A/B Test as a diagnostic tool to find out what is going wrong and how to fix it
• Use A/B Test to dramatically challenge assumptions you may have about the best way to design or write a page

To perform an A/B test you will need to measure a conversion rate; the objective of the test being to increase this conversion rate. Conversion rates can include:

• Sales
• Leads (e.g. booking a test drive or requesting an information pack)
• Newsletter sign ups
• Clicking on revenue generating banners or affiliate links
• Spending a minimum amount of time on the site (this is great for detecting low quality pages where visitors are not engaged)

Get more sales, leads and conversions, start testing and optimizing your website today. Here 3 Best Website Optimization Tools for A/B Testing.

Visual Website Optimizer – A/B Testing Tool »

Visual Website Optimizer is an easy to use A/B testing tool that allows you to create different versions of your websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales. Using Visual Website Optimizer, you can easily understand which changes on your website increase conversion rate, and which changes don’t.

Visual Website Optimizer features:

• Create versions using interface and see real time performance reports
• 15+ options for targeting (geolocation, system, behavioral, etc.)
• Track revenue per visitor, average order value, and total revenue
• Easy point-and-click interface with no knowledge of HTML required
• No need to involve IT department to create and hosting variations
• Clickmaps & Heatmaps available for all test variations
• Get user feedback, improvement ideas, likes, dislikes, etc.
• Both A/B testing and multivariate testing options available
• Supported devices: iPhone, iPad, Android and Windows Phones
• Intuitive WYSIWYG (What You See Is What You Get) editor for marketers
• Integrates with Google Analytics, Adobe SiteCatalyst, Clicky, WordPress, Joomla, Drupal and Magento

Optimizely – A/B Testing Software »

Optimizely is simple to use but its results can be quite powerful. In essence, it’s an easy way to measure and improve your website through A/B testing. The beautiful thing about this service is that you need absolutely zero coding or programming background, as the tools are easy for anyone to use.

Track engagement, clicks, conversions, sign ups, or anything else that matter to you and your business. Optimizely’s custom goal tracking provides an endless range of measurable actions that you can define. One click will integrate Optimizely with a range of popular analytics tools, like SiteCatalyst, KISSmetrics, and Google Analytics, and Optimizely’s full-fledged API will give you the power to seamlessly integrate your testing data into virtually anywhere else you choose.

Optimizely essential features:

• Unlimited variations
• Dead simple implementation
• Edit your pages in seconds
• See results immediately
• Automatic goal tracking
• Simple, powerful reporting
• Unlimited goals
• Easy-to-use graphical interface
• HTML/JS editor for experts
• Run tests on multiple pages

Unbounce – A/B Split Testing Tool »

Unbounce is a self-serve hosted service that provides you doing paid search, banner ads, email or social media marketing. Unbounce has made it very easy for everyone to position assets for A/B Testing, Multivariate testing, and has an easy interface for Conversion measurement.

Marketing and advertising is creative and fun, but implementation headaches and technical processes aren’t. Unbounce help you do more marketing in less time and you get to try out your crazy/stupid concepts so easily that it’s no longer a chore to have a new idea. With 1-click you can set up a new page variant for testing. Simply make some changes, assign the desired traffic weighting and start seeing results with the industry’s simplest A/B testing engine.

Unbounce hook up your landing page to Mailchimp for email and list management, add Google Analytics for advanced reporting and get automatic email notifications for every lead you capture!

Unbounce features:

• WYSIWYG landing page editor
• Landing page templates
• 1-click a/b split testing
• Lead capture forms
• Widgets
• Custom urls