Social media is becoming a main focus of marketing for businesses to gaining website traffic or attention. Social media marketing is the process of marketing through social media sites like Facebook, Twitter, Pinterest, Google+, Instagram and YouTube. It is a great way to use Social Media Marketing to drive repeat business and attract new customers. Facebook and Twitter present a tremendous opportunity for businesses to develop genuine, one-on-one relationships with their customers.

What is social media monitoring?
Do you want to know the increase in brand mentions? The number of conversions directly related to social media efforts? Return on investment is always a hot topic when it comes to social media and the first thing that you need to do in terms of calculating it effectively is measuring the effectiveness of the activities you do.

Measuring your social media performance is key to getting great results. You need the right tools to measure those results. Here 3 best social media analytics tools for you to measuring your social media marketing campaign.

Socialnumbers – Social Media Statistics, Insights and Reports for Facebook Pages »

social media analytics tools
Socialnumbers.com is a statistics portal offering rich information about Facebook pages that could be of interest to: community managers, brand managers, agencies in general, journalists, bloggers, academics and all others interested in Facebook marketing.

Socialnumbers.com gives you insight into:pages by size, pages by quality, status updates, top social media agencies, categories, most shared web sites.

Socialbakers – Social Media Marketing, Statistics and Monitoring Tools »

social media analytics software
Socialbakers is a user friendly social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. You can track the daily growth of fans and followers, find key influencers, and identify the most engaging content.

Through Socialbakers you can also spy on your competitors and see what they’re up to. You can see what they’re trying and see their successes and failures. Socialbakers list these Key Performance Indicators side by side, so at-a-glance you can determine how your page stacks up to your competitors.

PageLever – Analytics and Social Marketing Tools for Facebook Pages »

facebook analytics tools
PageLever designs and creates data-driven tools that help brands & marketing agencies optimize their presence on Facebook for the News Feed. It consists of detailed fan profiling of your page, as per the age, gender, and other demographics of your fans.

PageLever Features:

  • Make Facebook Insights data usable
  • Target posts with precision
  • Track post-level metrics in real-time
  • Navigate between multiple Pages faster
  • Identify the best posts to promote or sponsor
  • Search public posts
  • Create RSS Alerts
  • Compare posts by message, type or campaign
  • Add custom tags to posts
  • Automatically generate and send PDF Reports