Each individual visitor brings his own set of data that has to be collected, measured, analyzed and reported. To really get a grasp in truly learning what’s working for your site, a good analytics application will be your bread and butter. Website analytics tools can provide your website visitor habits and behaviors, useful data and show trends that helps you understand which of your marketing efforts are paying off, which tactics you should refine, and what actions you need to take in order to get better results from your Internet marketing strategy.
Google Analytics is leader among free analytics tools, but sometimes having just one tool isn’t enough especially when your business is rapidly growing. It is good to be able to cross check data from different analytics tools. Here are the best 5 free analytics software that you can use to gain more understanding about your website traffic.
Open Web Analytics (OWA) is open source website analytics software that you can use to track and analyze how people use your websites and applications. Open Web Analytics is very feature-rich, especially considering that it’s free to use. Open Web Analytics offers three features that you will not find in your regular Google Analytics report. These features are click heatmaps, mouse movements recording and playback and DOM click tracking.
W3Counter is a free and easy to use website analytics tool. In just a few clicks, you can see real-time stats, view a map representing the countries and locations your visitors are coming from, explore your top entry and exit pages and more.
Piwik is the leading open source web analytics platform that gives you valuable insights into your website’s visitors, your marketing campaigns, your popular pages, the search engines keywords they used, the language they speak and much more, so you can optimize your strategy and online experience of your visitors. Piwik is extremely customisable, is made up of a number of “widgets”, which can be swapped in or out, or rearranged to your preference.
AWStats is a free powerful and featureful server logfile analyzer that shows you all your Web/Mail/FTP statistics including visits, unique visitors, pages, hits, rush hours, os, browsers, search engines, keywords, robots visits, broken links and more. It provide a great deal of information regarding those who access your site, but it also records access by bots, image links and other non-organic activity.
SmarterStats provides the website statistics businesses need to increase conversions and maximize ROI. SmarterStats helps businesses improve all facets of their online presence, from understanding the impact of marketing campaigns to evaluating SEO efforts to getting a better understanding of website visitor habits and behaviors. SmarterStats breaks down your websites statistics broadly or granularly, so users can analyze data across months, weeks, days or even hours. Discover which day of the week your website gets the most traffic and use that information to determine the best day to launch a new marketing campaign.